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How To Give Store Credit On Shopify
Last modified: July 24, 2024
Returns are an inevitable part of running any store. But when they happen, you have a fantastic opportunity to turn them into a positive experience for your customers. You have two powerful options at your disposal: issue a refund or offer store credit that customers can use to explore and purchase other exciting products in your store.
By offering store credit, you not only retain the customer’s business but also encourage further engagement with your brand. This approach can transform a return into a win-win situation, fostering customer loyalty and boosting future sales. Embrace the potential of returns to enhance customer satisfaction and drive your store’s success!
Issuing store credit can be a more effective way for you to offer customer returns. It maintains the customer in your store and you don’t have to pay any fees for the refund. And it is relatively simple to do. Additionally, offering store credit can be beneficial for your Shopify business operations, as it helps retain revenue within your store ecosystem.
So, here are the steps for providing store credit on your Shopify store.
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VITALS | 40+ apps in one
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Rise Gift Card Loyalty Program
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Shopkeeper Branded Gift Cards
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Shopkeeper Gift Card Scheduler
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Better Gift Card Auto Fulfill
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Gift Box – Free Gift Motivator
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Giftee
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Shopkeeper Easy Gift Cards
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Shopkeeper Gift Cards
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Step 1 – Login
The first step is to login to your site.
Step 2 – Orders
Then from the admin section head to the ‘Orders’ section of the backend. Then you need to find the order for the customer that has requested a refund. Click on the order to go into the ‘Order Management’ screen.
Step 3 – Choose Refund
Then choose the ‘Refund’ option and click on ‘Done’. You will then need to enter the quantity of the items in the order that will be refunded. This allows you to refund only the items that need to be refunded. The refund total is automatically calculated. And it will minus any shipping charges that are applicable.
You’ll want to enter in ‘0’ at this point, because you want to issue a gift card instead of refunding the customer.
If the customer has not sent the items back, then be sure that you uncheck the ‘Restock Items’ box. This would add the products back into your stock automatically.
You can also add a reason for the refund and uncheck the notification on why the customer has requested a refund.
Step 4 – Refund
Now click on ‘Refund’. Steps one to four are just for record keeping.
It’s important to note that when you issue store credit, you won’t get paid from Shopify for this transaction. Shopify only pays you for actual sales, not for store credit issuances.
Step 5 – Issue Gift Card
Now you can issue a gift card for your customers. To do this go to ‘Products’ and then the ‘Gift Cards’ option.
Step 6 – Set Value
In the ‘Issue Gift Card’ dialogue, select the initial value of the gift card. This is most likely a custom amount that can be entered.
Step 7 – Assign To Customer
Now you need to find the customer by using the search box. You can enter the customer’s name or their email address to find them. When you’ve found the customer, select them.
Step 8 – Complete
Now you need to click on the ‘Done’ option. Now the customer has access to a gift card and only them. No-one else can use that gift card. However, they can sometimes have these transferred, but that is dependent on you and you would have to do that yourself.
After issuing store credit, remember that Shopify will pay you when the customer actually uses the credit to make a purchase. This is typically processed along with your regular payouts from Shopify.
Conclusion: How To Give Store Credit On Shopify
When it comes to refunds you have two options: to give them the money back or to offer them store credit. Offering store credit is a good way to keep the customer with your brand and improve your relationship with the customer.
Therefore, follow the above steps to offer store credit or use a Shopify app like Rewardify to offer store credit to your customers. The advantage of this app is that you can offer store credit for being loyal to your brand as well, improving customer retention.
To further enhance customer satisfaction, you might consider combining store credit with other incentives. For example, you could create a free shipping discount for customers using their store credit, encouraging them to make additional purchases and potentially spend more than the credited amount.
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Is it possible to set an expiration date for store credit on Shopify?
Shopify does not have a built-in store credit expiration feature, but store owners can manually manage expiration policies for store credit. It’s crucial to clearly communicate these policies to customers to maintain transparency and trust.
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Can customers transfer store credit to another user on Shopify?
Shopify lacks a direct feature for transferring store credit between customers, but store owners can manually adjust account balances as a workaround. This process requires careful management to maintain accuracy and customer satisfaction.
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Can store credit be used across multiple purchases on Shopify?
Yes, store credit on Shopify can be used across multiple purchases. Customers can apply their available credit balance to different orders until it is fully utilized.
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