Shopify Store Set Up

What Features can Help Increase your Conversion Rate on Shopify?

Last modified: December 23, 2025

Often when people talk about conversion rates on Shopify, they look for aspects like better product images, better product descriptions and brand colors to sell more. This is right, there are ways that you can make changes to these elements to make your website sell more. However, there are other elements and features that can be added to your website that can help you improve your website’s conversion rate.

In this article, we look at the best elements that can be added to your website that can help increase conversions on your website.

Key Takeaways

SEO optimization tools are essential for improving online visibility and driving traffic to your Shopify store.

Integrating enhanced review features builds trust and provides social proof, influencing buyer confidence.

Utilizing live chat features for real-time customer engagement can significantly improve service and boost conversions.

1. Countdown Timers

Urgency and FOMO can be big factors in a sale. Customers can be fearful that if they don’t order by a certain time, the product, or the price, might no longer be available. A ticking clock on the website can tap into that thought pattern and make it more real.

There are numerous countdown timers available on Shopify, including these here. Or you can get one through a good theme like Booster.

2. Reviews

Review apps are a must on any Shopify website. Research has shown that 81% of customers will trust the review and opinions of other customers rather than your product descriptions. If you’re dropshipping then you can import your products from AliExpress to add social proof to your website.

Otherwise, you can get another review app to help you build on your site’s trust.

3. Live Chat

Website users are more likely to buy something if they see that there is a live chat feature on your website. There are lots of different ways that you can get live chat onto your website, including using Facebook Messenger and other systems. You can also get others to manage your live chat for you.

Live chat can also be a good way to build customer loyalty and keep retaining customers.

4. Videos

Using a video app, or a theme that has the feature, you can feature explainer videos on your website’s product description pages. Research has constantly shown that those websites with videos are more likely to sell than those without. Customers prefer them and will trust them more.

5. Trust Badges

While you don’t program or have anything to do with the payment gateway on your website, customers don’t have this knowledge. Therefore, you should add trust badges to your website. There are hundreds of badges you can add to your website, and you can find apps to help you here.

Recommended: 18 Best Converting Shopify Themes 2026

#	Name	Image
1		Booster
2		Satoshi
3		Debutify
4		Symmetry
5		Korando
6		Atlantic
7		Mavon
8		Grid Theme
9		Everything
10		Flow - Timeless
11		Envy - Luxe
12		Expanse - Classic
13		Palo Alto
14		Sahara - Sahara
15		Prestige - Couture
16		Testament - Deliverance
17		Yuva - Classic
18		Pipeline - Clean
Show More

Keep Reading

FAQs

What are the best practices for using images and videos on Shopify product pages?

Best practices for using images and videos on Shopify product pages include high-quality, clear visuals that showcase products from multiple angles. Videos should demonstrate the product in use.
How do trust badges affect customer trust on Shopify stores?

Displaying badges like SSL certificates and payment security icons can increase customer confidence in the safety of their transactions, leading to higher conversion rates.
How does optimizing the checkout process on Shopify lead to better conversion rates?

Simplifying and reducing steps for the checkout process leads to better conversion rates. A streamlined checkout minimizes confusion and frustration, reducing cart abandonment and enhancing the overall shopping experience.

Utilizing Shopify Features for Increased Conversions

SEO Optimization Tools

Leverage apps designed for SEO optimization. These tools can help improve your store’s visibility in search engine results, driving more traffic.

They assist in keyword optimization, meta descriptions, and more, ensuring your products are easily discoverable.

Advanced Analytics for Data-Driven Decisions

Use analytics apps to gain deeper insights into customer behavior. These tools can track user interactions, identify popular products, and uncover areas for improvement, allowing you to make informed decisions to enhance your store’s performance.

Enhanced Review Integration

Utilize apps that allow for robust review integration. Displaying customer reviews prominently on product pages not only builds trust but also provides valuable social proof.

Consider apps that offer features like photo reviews or user-generated content to enrich the review experience.

Building Trust and Personalization for Increased Shopify Conversions

Personalized Recommendations

Integrate apps that provide personalized product recommendations.

These tools analyze browsing habits and purchase history to suggest relevant products, enhancing the shopping experience and increasing the likelihood of additional sales.

Customizable Store Themes

Utilize apps offering customizable themes to align your store’s design with your brand identity.

A visually appealing and user-friendly interface can significantly impact customer perception and shopping experience, leading to higher conversion rates.

Interactive Product Visualization

Use apps that offer advanced product visualization tools like 360-degree views or AR experiences.

These interactive features can enhance the online shopping experience, giving customers a better feel for the product and reducing hesitation in purchasing.

Marketing and Sales Optimization to Boost Shopify Conversion Rates

Shopify offers various marketing and sales optimization strategies that can help increase conversion rates. By exporting customer data, you can analyze and segment your customer base, enabling targeted marketing campaigns.

Implementing pricing strategies that create a perception of value and affordability, such as price anchoring and tiered pricing, helps influence customers’ buying decisions and improve conversion rates, effectively leveraging price perception.

If you host events related to your products or services, Shopify allows you to sell event tickets directly from your store, driving additional revenue and increasing customer engagement.

Encourage customers to add more items to their cart by showcasing related products, offering discounts on bundles, or using upselling and cross-selling techniques, which can lead to higher average order values and improved conversion rates, essentially boosting order values with impulse buys.

Using custom email addresses for your support and marketing communications can help build trust and credibility with your customers, positively impacting conversion rates. Create shareable discount links to encourage customers to share your promotions with their friends and family will also expand your reach and potentially increasing sales.

Capitalize on seasonal trends and holidays by offering limited-time discounts and promotions, creating a sense of urgency and encouraging customers to make a purchase, leading to higher conversion rates.

Lastly, investigate why customers are abandoning their carts and implement strategies to address those issues, optimizing your checkout process, sending abandoned cart recovery emails, or offering incentives to complete the purchase, all of which contribute to improving conversion rates.

By focusing on these Shopify marketing and sales optimization strategies, you can create a more effective and engaging shopping experience for your customers, ultimately leading to higher conversion rates and increased revenue.

Conclusion: What Features Can Help Increase your Conversion Rate on Shopify

There are times when you might need to add features to your website to help you sell more. Shopify Advanced features and customizations can play a significant role in this process.

By leveraging these advanced tools, you can showcase the best of your website and get more from your visitors. Consider which of these features you already have added, and which you need to add to optimize your online store further.

Written by:

Lindsey Perry

I have 5+ years of experience with Shopify and 15+ years of experiences on other eCommerce platforms. My theme reviews are designed to help store owners find the best theme for them.