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How to Grow your Magazine Brand on Shopify
Last modified: December 21, 2023
If you’re running an online magazine brand, then you will need to grow your audience on a regular basis. There are going to be many revenue streams that you have including affiliate marketing, dropshipping, customizable products and adverts on the site. The more readers you have, the more revenue you can generate.
Therefore, you need to find ways to grow your magazine audience. Here are some of the suggestions that we have to help you grow your magazine brand.
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UpPromote: Affiliate & Referral
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Social Snowball
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Pro Affiliate Marketing
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Affilo: Affiliate Marketing
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Refersion: Affiliate Marketing
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ShoutOut - Affiliate Marketing
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Affiliatly
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LeadDyno Affiliate Marketing
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GrowthHero Affiliate Marketing
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Affiliate & Referral Marketing
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OSI Affiliate Software
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Convertout
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CollabPay ‑ Split Payments
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Bamboo · Referral Program - Inactive
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New Content
New content is one of the biggest ways that you’re going to grow your brand. The best brands, whether they’re a magazine or not, are those that publish more content. Some brands have seen the highest climb in audience numbers when they’ve gone from publishing once a week to publishing five times a day.
To help you here, you can hire a freelancer to create new content. Research has also shown that if you have more than one author, you will have more engagement.
Social Media
Always use social media to publish new content, advertise your website’s old content and publish engaging content to your audience. A lot of your traffic will come from social media, and you can build a great following on platforms like Facebook and Instagram. You can also use auto-posting apps to help you generate more content without you having to publish it manually.
Social media should also be more community-based. You should speak to your audience, respond to comments and share content from third parties on a regular basis. There are a lot of apps that can help you here.
Try to also use videos on social media like those on Facebook that can be used to promote stories that you’ve written.
Guest Post
Try to publish your content on other websites. Guest posting can be a great way to reach new audiences and build links with great brands that can help you grow. This is a more costly option because you might have to pay for the privilege of posting on the website.
However, guest posting can also help with SEO and building new loyal readers to your Shopify magazine.
Email Marketing
About 70% of your website visitors will only visit you once. Therefore, you need to subscribe them to something to get them back. There are numerous apps that can be used to help you collect email addresses and then market to them. You can send them the day’s summary of new content on your website, news from sponsors and other content that might help you make more revenue.
For every $1 you spend on email marketing, you can probably expect to earn back between $38 and $44.
Expanding Your Magazine’s Reach on Shopify
Enhancing Website User Experience
Focus on improving your magazine’s website user experience. A user-friendly interface, easy navigation, and engaging content layout can significantly increase reader retention and attract new subscribers.
Ensure your website is responsive and provides a seamless experience across all devices.
Utilizing SEO and Content Marketing
Invest in SEO and content marketing to drive organic traffic to your magazine on Shopify. Create high-quality, SEO-optimized content that resonates with your target audience.
Regularly update your blog with relevant articles, interviews, and industry insights to keep readers engaged and improve search engine rankings.
Developing a Strong Brand Identity
Establish a strong brand identity for your magazine. This includes a consistent visual style, tone of voice, and messaging across all platforms.
A distinct brand identity helps in building a loyal reader base and differentiates your magazine in a competitive market.
Engaging Audience for Your Magazine Brand on Shopify
Collaborating with Influencers
Partner with influencers or industry thought leaders who have a substantial following. Their endorsement can expand your reach and bring in new readers.
Feature their content, interviews, or articles in your magazine to leverage their influence.
Cross-Promotion
Collaborate with complementary brands for cross-promotion, where you mutually promote each other’s content or offer joint subscriptions.
Hosting Virtual Events
Organize virtual events or webinars related to your magazine’s content. Invite industry experts to attract a broader audience. This not only generates buzz around your magazine but also positions you as a thought leader in your niche.
Conclusion: How to Grow your Magazine Brand on Shopify
If you’ve got a magazine brand on Shopify, then you will want to grow it. The more traffic you get, the more money you can earn. Above are some of the most successful ways that you can grow your magazine brand.
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What are effective ways to engage readers on my Shopify magazine site?
Engage readers by offering interactive content like polls, quizzes, and comment sections. Regularly update your content with fresh, relevant articles and use push notifications to alert subscribers about new issues or articles.
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What strategies can I use to retain subscribers to my Shopify magazine?
Offer exclusive content, early access to new issues, and member-only perks. Regularly seek feedback and implement suggestions to ensure your magazine remains relevant and valuable to your audience.
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How important is mobile optimization for my Shopify magazine site?
Mobile optimization is essential as most users access content on mobile devices. Ensure your Shopify magazine site is responsive, with fast loading times and an intuitive mobile interface for an optimal user experience.
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