If you’re running an online magazine brand, then you will need to grow your audience on a regular basis. There are going to be many revenue streams that you have including affiliate marketing, dropshipping, customizable products and adverts on the site. The more readers you have, the more revenue you can generate.

Therefore, you need to find ways to grow your magazine audience. Here are some of the suggestions that we have to help you grow your magazine brand.

Key Takeaways
1
Use diverse content strategies like affiliate marketing, dropshipping, and custom products to grow your magazine audience.
2
Leverage social media and guest posting to increase brand visibility and drive traffic to your Shopify store.
3
Optimize your magazine for search engines and use email marketing effectively to engage and retain readers.

New Content

New content is one of the biggest ways that you’re going to grow your brand. The best brands, whether they’re a magazine or not, are those that publish more content. Some brands have seen the highest climb in audience numbers when they’ve gone from publishing once a week to publishing five times a day.

To help you here, you can hire a freelancer to create new content. Research has also shown that if you have more than one author, you will have more engagement.

Social Media

Always use social media to publish new content, advertise your website’s old content and publish engaging content to your audience. A lot of your traffic will come from social media, and you can build a great following on platforms like Facebook and Instagram. You can also use auto-posting apps to help you generate more content without you having to publish it manually.

Social media should also be more community-based. You should speak to your audience, respond to comments and share content from third parties on a regular basis. There are a lot of apps that can help you here.

Try to also use videos on social media like those on Facebook that can be used to promote stories that you’ve written.

Guest Post

Try to publish your content on other websites. Guest posting can be a great way to reach new audiences and build links with great brands that can help you grow. This is a more costly option because you might have to pay for the privilege of posting on the website.

However, guest posting can also help with SEO and building new loyal readers to your Shopify magazine.

Email Marketing

About 70% of your website visitors will only visit you once. Therefore, you need to subscribe them to something to get them back. There are numerous apps that can be used to help you collect email addresses and then market to them. You can send them the day’s summary of new content on your website, news from sponsors and other content that might help you make more revenue.

For every $1 you spend on email marketing, you can probably expect to earn back between $38 and $44.