If you want to have long term success in your business, whether you sell electronics or fashion, you need to have a strong mailing list. Mailing lists have proven to have a far more profitable return than other digital marketing avenues like PPC or social media. For every $1 that you spend on email marketing, you’re likely to earn back $38. This can be a very lucrative option for many businesses.

However, getting your email marketing list can be challenging. You need to ensure that you don’t have a bought email list. In many countries including the US, Canada, UK, and even within the EU, sending emails to customers who haven’t given you permission is illegal and can lead to heft fines that risk your business’ financial security.

To build your mailing list from scratch using acceptable means, you can focus on SEO to get traffic to your site to improve user experience. Therefore, you have to build your mailing list from scratch using acceptable means. You can just subscribe people using a popup form, exit intent app or just having a subscribe area on your website.

Or alternatively, you can use a lead magnet.

Key Takeaways
1
Lead magnets collect contacts by offering valuable resources like PDFs or exclusive access.
2
Properly utilized lead magnets, like cheat sheets or product catalogs, offer unique insights beyond standard web content.
3
Integrating lead magnets with content marketing creates a seamless user journey, boosting engagement.

What Is a Lead Magnet?

A lead magnet is a way to collect leads by offering customers something in exchange for their contact details (name, email address or telephone number). Normally it is access to a specific page on a website or a downloadable PDF/image.

The leads collected via the document can therefore be used in marketing campaigns. You can use apps like Any Asset to distribute the digital download.

How to Best Use a Lead Magnet

Lead magnets are best used by giving them value to the customer. Like cheat sheets or physical catalogs of your products. Something the customer can use to get information they can’t just from your website or through blogs.

You can advertise blog posts across your site, including in sidebars, blog posts and on home pages. You can also use popups to advertise them.

Ideas for Lead Magnets

If you’re looking to employ a lead magnet on your store, then you could use some ideas. For example:

  • Digital copy of your product catalog
  • A guide to completing a task
  • Past case studies on work that you’ve completed
  • Fun activities for kids/adults

There are other examples that you can find across the internet.