See What Customers are Adding to Their Carts on Shopify [2024]
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How to See what Customers are Adding to their Carts on Shopify

Last modified: April 2, 2024

How to See what Customers are Adding to their Carts on Shopify
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Knowing more information about the user behaviors on your website can help you to increase revenues on your website. For instance, if you know that customers add one particular product constantly to their cart and then abandon that product in favor of another product, then you need to make changes to that product.

Sometimes it can be harder to know what to do when your customers are picking up products and then taking them out of the cart. Even if they make an order later or abandon the cart, you don’t just get that information. Therefore, you can’t make sensible decisions for your brand.

So here are some options that allow you to see what customers are adding to the cart on Shopify. This will include all scenarios, including when customers abandon the cart later on or when they remove the product from the cart at some point.

Key Takeaways
1
Easily track abandoned carts in Shopify’s ‘Orders’ page, or use specialized apps for recovery and revenue boost.
2
Shopify lacks native features to see removed cart items, but some apps offer detailed insights across devices.
3
Analyzing customer behavior on your site, like cart changes and page visits, can improve conversion rates.
Recommended: 12 Best Shopify Abandoned Cart Apps – [2024]
# Name Image
1
Smart Push Marketing – WebPush
Smart Push Marketing – WebPush
2
Abandoned Cart Recovery
Abandoned Cart Recovery
3
Abandoned Cart Recovery Email
Abandoned Cart Recovery Email
4
Kit Karts
Kit Karts
5
WhatsApp Chat + Cart Recovery
WhatsApp Chat + Cart Recovery
6
Recapture Abandoned Carts
Recapture Abandoned Carts
7
PushOwl Web Push Notifications
PushOwl Web Push Notifications
8
Checkoutify
Checkoutify
9
Messenger Abandoned Cart Bot
Messenger Abandoned Cart Bot
10
Abandoned Cart Messenger
Abandoned Cart Messenger
11
Cart Absolute by MDeVs
Cart Absolute by MDeVs
12
SINOBOT
SINOBOT
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When Customers Abandon Carts

It is fairly simple to see when customers have abandoned carts on your website. All you need to do is to go to the ‘Orders’ page within the ‘Admin’ area of your Shopify website. You can also use Abandoned Cart apps that can help you recover these orders and increase revenues.

Research has shown that about 80% of carts will be abandoned. Therefore, if you recover just 20% of your carts, you can nearly double your site’s revenues. Cart abandonment apps can use email, SMS and Facebook to bring customers back and get your customers ordering again.

Seeing Products that Customers have Removed from their Cart

There are some shortcomings with Shopify. There is nothing that allows you to see the products that have been added to your customer’s cart but then been removed. However, there are apps that are available to see what behaviors customers are exhibiting on your website.

Storeview is a great app, that works across devices and browsers to show you what checkouts are processed, what page visits are there and most importantly, what changes to the customer’s carts have been.

By analyzing in more detail what users are doing on your website, you can make changes to your website to improve conversions. For instance, if you notice that more customers are leaving your website when they enter it on a certain blog post, you can change the design of the blog post or remove it.

Or perhaps you notice that customers abandon specific products, you can look at pricing and other details to see if you can make a difference to the conversion rate.

Keep Reading

Checkouts and Order Management: Enhancing Customer Experience

Understanding customer behavior, particularly what items they add to their carts, is crucial for optimizing the purchasing journey. Streamlining checkouts and order management processes not only facilitates smoother transactions but also provides valuable insights into consumer preferences and trends.

When it comes to tracking what customers are adding to their carts, features like deleting abandoned checkouts play a significant role. By tracking customer’s carts, businesses can analyze the items that were almost purchased but ultimately left behind, makes it easier to identify and remove abandoned carts and offering insights into potential barriers to conversion.

Similarly, shortening the purchasing path directly impacts cart tracking. A streamlined checkout process reduces the likelihood of customers abandoning their carts midway through, providing a more accurate representation of their purchasing intent.

Limiting physical store attendance can encourage online transactions and providing seamless checkout experiences. Businesses can effectively monitor and analyze the items customers are adding to their virtual carts, even if they opt for in-store pickup or delivery.

Sending checkout links for draft orders and adding surveys before checkouts offer opportunities for deeper engagement with customers. These tactics not only facilitate transaction completion but also gather additional data about customer preferences and motivations, enriching the understanding of cart behavior.

Furthermore, functionalities like duplicating a discount and merging orders contribute to more accurate cart tracking by ensuring consistency across transactions. This enables businesses to better analyze purchasing patterns and optimize marketing strategies accordingly.

For businesses with multiple fulfillment locations, the ability to change fulfillment locations seamlessly ensures that cart items are routed efficiently, providing accurate tracking of inventory movement and customer orders.

Lastly, exploring advanced features and customizations allows businesses to tailor the checkout experience to better capture cart data. From personalized recommendations to targeted promotions, these customizations enhance the tracking capabilities and overall customer satisfaction.

In summary, by optimizing checkouts and order management processes, businesses can effectively track what customers are adding to their carts, gaining valuable insights to drive strategic decision-making and enhance the overall shopping experience.

Conclusion: How to see what Customers are Adding to their Carts on Shopify

When it comes to making your website more profitable, you might want to see what products customers are abandoning before they get to the checkout. Using an app like Storeview can help you improve your business decisions by giving you the details that you need to make proper business decisions.

FAQs
  • Can Shopify store owners track the frequency of cart abandonment?

    Yes, Shopify store owners can track cart abandonment frequency through the platform’s analytics. This data helps identify patterns and peak times of abandonment.

  • What are the benefits of using third-party apps for cart recovery on Shopify?

    Third-party apps for cart recovery on Shopify offer advanced features like detailed analytics, automated emails, and SMS. These tools provide a more comprehensive approach to understanding and reducing cart abandonment.

  • How can I measure the success of my cart recovery efforts on Shopify?

    Success in cart recovery on Shopify can be measured by tracking metrics like the recovery rate, increased sales, and customer engagement post-recovery efforts. Regular analysis of these metrics helps refine strategies for better results.

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