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How to Shorten the Purchasing Path on Shopify
Last modified: April 2, 2024
One of the main reasons why customers abandon your cart is that your website’s purchasing journey is too long. The longer and more pages that they have to go through, the more chances they have to leave your website and not complete the transaction.
Consider that the number of steps to buy one product on your website can be significantly high. First, they need to visit your homepage, then go to the shop page, search for a product, click on the product page, add the product to the cart, visit the cart and then visit the checkout. This is seven steps that can be too much for some customers. And that is if they can find the product they’re looking for in one or two steps.
Therefore, you have to look at ways that your website can shorten the purchasing path for your customers. There are several ways that you can do this, with many options being easy to implement when using apps from the Shopify store. Here are some of the options for you.
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Smart Push Marketing – WebPush
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Abandoned Cart Recovery
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Abandoned Cart Recovery Email
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Kit Karts
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WhatsApp Chat + Cart Recovery
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Recapture Abandoned Carts
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PushOwl Web Push Notifications
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| 8 |
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Checkoutify
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Messenger Abandoned Cart Bot
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Abandoned Cart Messenger
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| 11 |
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Cart Absolute by MDeVs
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| 12 |
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SINOBOT
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Show More
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1. Quick Buy
One of the first options is to offer a Quick Buy/Order option to your website. This is a button that allows the customer to add the product to their basket and progress directly to the checkout. It can even have a feature where a pop-up window opens up that allows the customer to input purchasing details and complete the transaction without leaving the page.
Quick buy options are very popular on many sites, including Amazon. And customers know and trust these features.
2. Quick View
You don’t have to make your customers view the product details page. Instead, you can get your customers to view the product from within the Shop and Collection pages on your website. This can save a lot of time and can help increase the average order values on your store.
Quick View options can also be added in conjunction with the Quick Buy option to speed the process up even more and create a fast environment.
3. Speed up your Website
Website speed is very important for customers. For every second it takes for a website page to load, you will lose 7% of your website’s revenue. Therefore, with a product page that takes 8 seconds to load (the average loading time for a page) you could be losing 56% of the product’s revenue.
There are many apps that can help you speed up your website.
4. Market with the Correct Website Pages
When you’re promoting your website, try to reduce the number of clicks the customer has to make to get to the deal or product by using the direct URL. This reduces frustration as customers can then click on the advert and be taken directly to the product that they saw and got them interested in your store in the first place.
You can use URL redirects if necessary to help you with this.
5. Sticky Elements
There are many elements that can sometimes scroll off a page when the customers look at a page. This can include the menu, add-to-cart and cart. By using different apps, you can make these sticky so they stay visible to the user as they scroll on a page. This prevents them from clicking-off because they can’t be bothered to scroll back up to the top of a page.
There are some apps that can do multiple tasks on this. So be sure to check before purchasing an app that you’ve got a good deal on these elements.
Order Management to Shorten the Purchasing Path
Checkouts and order management play a crucial role in shortening the purchasing path for customers. By streamlining the checkout process and efficiently managing orders through these advanced features and customizations, businesses can significantly enhance the buying experience.
One effective strategy is to delete abandoned checkouts promptly, reducing friction in purchasing process and encouraging completion. Additionally, businesses can leverage technology to limit attendance on your physical store, redirecting traffic to online platforms for smoother transactions.
Utilizing analytics to see what customers are adding to their carts anticipate customer needs, provide relevant recommendations, and streamline the purchasing process by guiding customers towards completing their transactions.
Offering convenience, businesses can send checkout payment links for draft orders, leading customers to directly proceed to payment, reducing the time and effort required to complete their purchase. Moreover, integrating a survey before checkouts provides valuable insights into customer preferences, optimizing the purchasing journey.
In terms of order management, features such as duplicating a discount and merging orders streamline administrative tasks, freeing up resources for enhancing customer satisfaction.
Furthermore, flexibility in changing fulfillment locations ensures efficient delivery, meeting evolving consumer demands. By effectively managing checkouts and orders, businesses can accelerate the path to purchase, fostering loyalty and growth.
Conclusion: How to Shorten the Purchasing Path on Shopify
Improve the number of people who are on your website from abandoning your store. This can be done by shortening the purchasing path that users have to take on your website. Use some ideas above to help.
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Can mobile optimization impact the purchasing path on Shopify?
Optimizing your Shopify store for mobile users is crucial. A mobile-friendly interface ensures a seamless shopping experience, encouraging quicker decision-making and reducing cart abandonment rates.
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What role does personalized content play in shortening the purchasing path on Shopify?
Personalized content, like tailored recommendations, can significantly shorten the purchasing path. It helps customers find relevant products faster, leading to quicker purchase decisions.
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Can offering multiple payment options shorten the purchasing path on Shopify?
Providing multiple payment options caters to different customer preferences, making the checkout process smoother and faster. This flexibility can reduce cart abandonment and expedite purchases.
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