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Can you Sell Homemade Craft Products on Shopify?

Last modified: December 5, 2021

Can you Sell Homemade Craft Products on Shopify?
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While other platforms are often more associated with homemade craft items, Shopify is one of the most perfect platforms to sell your homemade craft products on Shopify. Here are some of the top tips to help you establish and perform better.

Use a Good Theme

The first thing that you should do is to use one of the best themes that is available. Many different aspects make a good theme. For instance, you will want a theme that offers you the best chance to rank on Google, good speed and better conversions.

No one theme can offer all of these all the time over another. Several themes perform well at all elements. So you have to also make sure that you have a theme that looks aesthetically pleasing and displays your products well.

For some of these aspects, you might want to look at the Shopify themes store. Or you could go to another location like Booster.

Link to Instagram

Instagram is one of the most important channels for selling your products online. Instagram was almost custom made for this niche and should be an important part of your online marketing approach. While some themes have Instagram included within the coding, you might need to get an app for some aspects.

You should also look at getting an app that can help you auto-post to your social media channels. In addition to Instagram, be sure that you’re posting on Facebook.

Email Marketing

Another key aspect that you should be doing is to collect email addresses. You might not have the craft item that the customer is looking for now, but you might be able to supply it to them in the future. If you don’t get them to come back to your store, you might never get the sale. Email marketing is one of the most effective ways to get this.

There are numerous ways that you can entice customers to provide their email marketing address. One option is through gamification or you could try an exit-intent popup.

If you don’t want to use email, you could use push marketing alternatives, but these aren’t always as effective.


While it might seem counterproductive to use discounts, you can create some strategies for improving sales on your website with good discounts. You can create 3 for 2 offers or something similar that encourages customers to purchase more items from you for a discount. Tiered pricing and bulk buy discounts can be managed effectively with an app.

Discounts can also be a good way to encourage those who’ve abandoned a cart on your website to come back to complete a purchase.

Final Word: Can you Sell Homemade Craft Products on Shopify?

Yes, you can sell homemade craft products on Shopify and it is a great platform to do so. The platform offers more benefits than using other sites and you can stay in control of your branding and offers. Use the tips above to take your homemade craft product Shopify store to the next level.

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