12 Best Shopify CRM Apps – [2023]

One of the things that Shopify owners should realize about selling online is that one sales channel is rarely enough. You tend to have to be good at SEO, social media and email marketing in order to generate enough sales to make a successful business. Plus you should be in it for the long haul. Most conversions can take between five and twelve engagements, which is why Drip eCommerce CRM is a great option.

Drip allows you to collect, organize and use a wide variety of data to make marketing decisions that allow you to increase revenues. The data collected includes page visits, email opens, ad click, products added to cart and then see the behavioral patterns in consumers shopping.

By collecting this information you can get precise segmentation and then personalize marketing to make it more effective. Customization is done via tags, custom fields and events that include clicks, purchases and real-life actions.

You can use this data to send specific campaigns that are super niche. You can also create automatic campaigns that are triggered based on user behaviors.

For instance, if someone downloads a specific guide, you can send them several emails and use remarketing to bring them back to complete a transaction.

Drip Ecommerce CRM Highlights:

• Use dynamic content in your campaigns to display personalized offerings, discount codes and more.
• Personalize all your marketing campaigns to build revenues.
• Analyze results with lots of insightful data.
• Split test to see which campaigns are most effective.

Use more than 80 data sources to find what makes your customers complete purchases with this app. With the results, you’ll get a 360 degree view of what your customers think when they come to your website. And with one place to see all the orders, tasks, email and more, you can take your marketing to the next level.

The app allows you to send personalized email marketing campaigns directly from the CRM dashboard, allowing you to improve conversions and revenues easily. Each customer can be segmented based on several factors including their loyalty, products they bought, what categories they’ve bought from, etc..

All segments can be customized based on more than 60 factors. You can also export this information from Facebook, Google and other sites. And with the deep analysis available, you can see a breakdown of your revenue and lost revenue (abandoned carts, canceled orders, etc.). You can also identify which customers are your best or what sales channels they use.

Finally, you can use the app to help you manage your sales team performance. The app allows you to take more direct control of the sales process by assigning customers, roles, permissions and follow-up tasks to your sales team.

CRM, Segment, Sales Team+ Highlights:

• Automate many tasks to make your business’ marketing run more smoothly.
• Manage your sales team performance and their follow-up tasks.
• Cross-sell and upsell to your customers with personalized recommendations based on behaviors or more.
• Use pre-built campaigns and automations to reach those who have abandoned carts.

You don’t have to have your CRM on your website. There are sometimes benefits to this. Firstly, if you work with an outside marketing company, they might use Zoho CRM or Zoho Books, then this app can bridge your website with these CRM systems.

While not everything is done on the CRM side, there is a dashboard, connector settings and the function to sync data on a regular basis.

This app is a great option as well if you’ve recently moved from another platform (like WordPress) and kept CRM data on Zoho. It will prevent you from losing vital customer information or errors creeping in by manually transferring data between an old CRM and your new Shopify store.

Skylio ‑ CRM Connector Highlights:

• Connect your current CRM system to Shopify.
• Sync data in near-real time.
• Ensure data is accurate.
• Use CRM data to run better campaigns.

This app allows you to understand more about your customers to help you make informed decisions for your business to help it grow. There are several features of this app that allows you to collect information. For instance, there are prebuilt form templates, that can be deployed on your website for your customers to complete.

Forms can include multi-choice and dropdown fields. You can also have conditional rules that can show/hide specific fields and more.

The data from forms can reveal a lot about the customer that can be used in marketing. You can also add to the data in the forms by assigning tags to your customers. This can be done manually, or you can automatically assign tasks based on several behaviors or actions. Tags can then be used to create customer segments.

Customer Fields Highlights:

• Add tags to customers automatically.
• Understand more about your customers with prebuild data collection forms.
• Drag and drop builder to help you create forms to collect information.
• Use conditional rules to help you show/hide specific fields.

While MailChimp is usually seen as just an email marketing software solution, the company has moved into other areas recently. For instance, they now connect with Facebook Ads and other social media channels. At the same time, MailChimp has always had the ability to hold a significant amount of information on leads and customers.

For instance, you can actually connect MailChimp with your website to see past sales. You can also see what content, products and more, that customers are interested in by using MailChimp. Plus, MailChimp is free for those businesses that send less than 10,000 emails per month with less than 2,000 subscribers. Therefore, you can get an effective CRM for next-to-nothing.

With this app, you can connect your MailChimp account with your Shopify store. When a customer makes an order, data is sent to MailChimp to update records in order for you to see much more information about the behaviors of your customers.

Every customer can be added to a specific mailing list or segmented based on tags you can manually add. This allows you to create personalized campaigns based on the segmentation. As a result, you can see improved conversion rates and better revenue from campaigns.

Finally, if a customer changes their MailChimp contact data, it will automatically be updated on your store.

Mailchimp by OneSaas Highlights:

• Connects your Shopify Store with your MailChimp.
• Can send more than 10,000 emails per month for free.
• Can update your customer’s contact details when they’re changed on MailChimp.
• Create personalized campaigns based on several factors.

This app isn’t really designed for those in the US market, but is more suitable for stores who are operating and trading within the European market. The app is a great option for companies in this area as it can help you analyze the profitability of your business. This includes monitoring conversion rates across your store and seeing the effectiveness of campaigns outside of your store.

This app works with your current order list, and you can filter your orders for specific products or categories. This list can then be exported for further analysis. You can add further fields to the data, if you want, to help you out.

The analysis available on customers is also really in depth. You can see the analysis of contact details, financial history, site visits, received emails and more. Plus you can improve the performance of sales managers at your business. The built-in analytical widgets allow you to see the revenue generated by each manager. You can also see the number of orders they completed and any upsells they’ve managed to make. This can help you pay performance related bonuses.

If you have orders coming from many different sources, like eBay, Amazon and more, then you can collect all the information in one dashboard and analyze the results.

RetailCRM Highlights:

• Get a deep understanding of your customer by looking at a wide variety of data.
• See orders from different channels in one place.
• Download data for analysis on different tools.
• Customize the data to see what is important to you.

This CRM App will help you manage your customers with ease. It includes social login. Messages can be targeted to customers with customer tags and you can send a series of messages activated by the shipment of a product.

You can also send customers messages about stock that has become available, though you will need to make sure your plan includes the “Back In Stock: Customer Alerts” feature. You can send numerous LINE messages including delivery notifications.

CRM PLUS on LINE Highlights

• A free plan that includes all the standard features available.
• 6 plan options are available.
• ID link on My Page when you log in.
• Shopify Flow is available if you have either Shopify Plus or Shopify Advanced.

Having a good link between sales and your CRM means that you can improve customer loyalty and therefore revenue. With this app, you can synchronize online sales with your preferred CRM.

You can follow up on all your sales from one place to help you increase productivity. This app creates a new contact for every sale you make. You can also use this app to automatically produce invoices for customers that require them for their business records.

Teamleader Highlights

• This app will save you time and avoid you duplicating your work.
• Quotes available.
• Combine online and offline sales.
• Produce invoices.

This app has been built by experts of both HubSpot and Shopify Plus and the agency are award-winning. So, if you’re using HubSpot, this could be a really good option to integrate Shopify with the software.

The app automatically syncs data between the two platforms. This allows for more accurate and smarter reporting that can be used for customer segmentation. With this information you can get a lot of customer information including the average order value, lifetime revenue, most recent order totals and dates for the first and last orders. This information can be really useful in building powerful personalized emails.

In addition, you can create personalized emails that are triggered based on behaviors. Some of the behaviors include a welcome series, abandoned cart recovery and post purchase follow-ups. These are powerful engagement points that can help you increase orders.

HubSpot Integration by Groove Highlights:

• Send personalized emails that are triggered by actions.
• Request reviews to build trust with other customers.
• Find out how valuable customers really are to your brand.
• Integrates with HubSpot.