Customer Relationship Management (CRM) is one of the most important aspects of marketing to help build loyalty with your customers. The more loyal your customers are, the more repeat orders you will have and the more profits you can generate. Returning customers are cheaper to convert and tend to spend more, which is why you should concentrate on finding good Shopify apps for CRM.

What Are You Looking For in Shopify CRM Apps?

Shopify CRM apps come in many forms. Some concentrate on certain aspects of customer relationships, while others are more inclusive. Essentially, what you want from your CRM system is something that will help you do three things: identify, communicate, and convert.

Identify is being able to find the customers who are ready to buy and what they’re interested in. Then you need to communicate with them in order to showcase deals that are relevant to them. Finally, you need to convert the customer into a return customer. Most Shopify CRM apps will have elements of these.

CRM apps are vital for all businesses. About 74% of businesses believe that a good CRM system allows them to have better access to customer data and offers a more personalized service. More than 90% of businesses that have more than 10 employees use a CRM system.

Using CRM apps can also be a good time saver. About 32% of businesses have someone who spends more than one hour a day entering data manually. Part of this problem is that 22% of salespeople don’t understand what a CRM is.

Key Takeaways
1
Shopify CRM apps help identify, communicate with, and convert customers.
2
A good CRM system offers personalized service through better access to customer data.
3
Using CRM apps can save time and reduce manual data entry.

6 Top CRM Apps 2026 - Here’s Our Selection: