A page builder lets you design pages your Shopify theme does not include, from landing pages and custom product pages to full home page layouts, using a drag and drop editor instead of code. The apps below range from full design suites to lightweight tools that add prebuilt sections to your existing theme. The right one depends on how much you build and how much control you need.

What a Page Builder Does

At its core a page builder gives you a visual editor to place text, images, and sections wherever you want, beyond what the native theme editor allows. The stronger ones add templates, AI generation, reusable blocks, and conversion tools like A/B testing. Section based apps take a lighter route, selling prebuilt sections you drop into the standard Shopify editor without a separate builder.

Page Builders, Landing Pages, and Store Builders

These tools overlap. A page builder handles any page type; a landing page tool focuses on single campaign or product pages built to convert; and section apps extend your current theme. Many apps do more than one. If your need is specifically campaign and product landing pages, see our guide to landing page apps; for the wider set of store and section building tools, our store builder apps guide covers it.

What to Look For in a Page Builder

  • Page types. Check it builds what you need, whether that is landing pages, product pages, or full custom layouts.
  • Speed. Rich custom pages can slow load times, so favor builders with clean output and a performance check, since speed affects conversion and SEO.
  • Templates and AI. A good template library, and now AI generation, cut build time dramatically.
  • Conversion tools. A/B testing, analytics, and popups turn a page from a design into an optimization project.
  • Theme fit. Section apps that work inside the native editor keep pages lighter than a full separate builder.

Page Builders and Store Speed

A page builder makes design easy, but a heavy build can slow the page it creates, and speed affects both conversion and search ranking. The better builders output clean, lazy-loaded sections rather than piling on scripts, and let you control image sizes and what loads first. When you evaluate one, build a test page and check it in your theme’s speed report before rolling it across the store. A page that looks great but loads slowly costs you the sales the design was meant to win.

Do You Still Need a Page Builder?

Shopify’s native sections and newer themes cover more ground than they used to, so a small store can often build solid pages without an extra app. A page builder earns its place when you need layouts the theme cannot produce, frequent campaign pages, or design control that goes beyond rearranging blocks. If you only touch your pages a few times a year, weigh the monthly cost against what the native editor already gives you before committing.

Key Takeaways
1
A page builder lets you design pages your Shopify theme does not offer, product, landing, and custom pages, with drag and drop and no code.
2
PageFly, EComposer, GemPages, and Shogun lead on adoption and reviews; section apps like Section Store extend your theme instead of replacing the editor.
3
Builders add page weight, so watch load speed on rich pages, since speed affects both conversion and SEO.

Our Picks: 17 Shopify Page Builders 2026