Sometimes customers will come to your site, look around, and then disappear. This could be because they’re not ready to buy, have been disturbed or there is something on your website that has discouraged them from completing a purchase.

That doesn’t mean that they won’t buy from you in the future. You can retarget them using Shopify retargeting apps and then possibly get them back. These apps are often among the top-rated Shopify apps due to their effectiveness in driving sales and improving customer engagement.

What do Shopify Retargeting Apps do?

There are two ways to get a customer to complete a transaction. The first is by using Shopify abandoned cart apps. These are apps that send an SMS, email, or browser notification reminding the customer they’ve left items in their cart. They’re very useful and can turn up to 20% of abandoned carts into sales.

However, they don’t allow customers to be encouraged back if they’ve not visited the cart or entered an email address. This is where Shopify retargeting apps can help. These install a cookie or pixel that is used to identify customers who have been on a specific page/products/collections. Then when the customer visits a site with Google Advertising Network or a social media site where you have a compatible pixel/cookie, they’re given an advert to bring them back.

Shopify retargeting apps also excel at content building, allowing you to create personalized ads that resonate with your audience. This can include dynamic product recommendations based on the customer’s browsing history, further increasing the likelihood of a conversion.

You create the advert and you can pay per impression (the number of times the advert is seen) or the number of clicks. Either way, you’re increasing the number of people who are returning to your store.

Retargeting is very effective and it can really grow your brand. It can also be very cost-effective.

Key Takeaways
1
Retargeting is a proven method to re-engage potential customers and boost sales.
2
Shopify retargeting apps use cookies or pixels to identify and re-engage past visitors.
3
Choosing a retargeting app with essential features and integrations is crucial for Shopify’s success.

Best Shopify Retargeting Apps-Here’s Our List: